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 CASE STUDY #4 

Mille Lei

Mille Lei is a luxury leather boutique based in Manhattan and with an Italian heritage. The brand was created as a new venture from an artisinal leather workshop that does handmade custom work for the world’s leading design houses. The brand needed a complete e-commerce content package to populate their new website, display ads, and social platforms.

 

We planned out a jam packed two day shoot in our Jungle House Studio as well as five locations across the Upper East Side of Manhattan, capturing photo and video of the product, 3 lifestyle fashion models, and a behind the scenes workshop piece. We edited a feature commercial as well as a plethora of cut downs for social. The photos and videos created the imagery and feeling of the brand and have fill out the social feeds with a year of content.

CREATIVE DEVELOPMENT

Directors Treatment Concept

Brand Strategy

Social Media Content Map

Storyboarding

Shotlisting

PRE-PRODUCTION

Creative Direction

Art Direction

Location Scouting

Shoot Coordination

Casting

PRODUCTION

Brand Videos

Social Ads

Photography

POST PRODUCTION

Photography Retouching

Post Supervision

Colorgrading

Sound Mixing

Offline Picture Edit 

Online Picture Edit & Final Assembly

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THE RESULTS

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“With this new e-commerce brand, we needed a lot of high quality, varied content, fast. But we also wanted it to last. Because we were able to create so many scenes and looks with different sets and models, all in two days, we were able to create enough content to make the brand look large and established from day 1.”

 

- Brianna Clark, Brand Consultant

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Mille Lei

Mille Lei

Mille Lei - a mano

Ladies that Lunch Ad

Iconic Ad

Evening Stroll Ad

Dark Fantasy Ad

Almost Late Ad

Mille Lei