CIRCUMSTANCES ARE RELEVANT - NARRATIVE IS PIVOTAL

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The underwear expert

EOTI partners with The Underwear Expert, the international men's underwear resource, to creative direct and produce photography and video content. 

From product shots to vox-pop style question and answer videos, EOTI's bright, innovative visual identity is a perfect match for the carefully curated character of The Underwear Expert. 

 
 

In-House Studio Buildout

Ecommerce Photography

Video Production

Creative Direction

Online Web Series


 
 
 
 
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To accommodate The Underwear Expert’s ever growing e-commerce catalogue, EOTI designed and utilizes three in-house photo studios that could process hundreds of items a month.


 
 
 
 
 

“The Underwear Expert is the worlds largest and most respected underwear club offering a curated assortment of men’s underwear chosen by the experts.”


 
 
 
 
 

 

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